Does Your Small Business Need a Digital Marketing Agency?
Updated: Feb 18
Did the title catch your eyes? Well, a marketing agency came up with it. All jokes aside, as a small business owner, you have your hands full because you're essentially running the ship by yourself. Sure, you might be doing an amazing job, but your business will never meet its full potential if you can't invest some legitimate time in your marketing efforts.
Unfortunately, we can't buy more time. But we can buy help.
That's exactly why it's worth investing in a marketing agency to support you during your journey with your small business.
At this point you might be asking yourself what you'd even have a marketing agency help you with if you do make the jump to invest. Well - here's four different ways they can help you right away that directly impacts your overall revenue.
1.) Creating the Perfect Website
You know your business more than anyone else does, and you know exactly what you want people to know about what you have to offer. However, visually representing this can be a challenge, especially if you're not a "computer wiz". Your company's website is in many cases the first impression most of your potential customers will have for your product or service - so making sure it's a good one is extremely important.
According to Kinesis, 75% of consumers admit to making judgements on a company's credibility based on the company's website design. What do you think they're saying about your website? If you don't have a fast-paced, clean, SEO-oriented website, chances are it's nothing good.
If you're interested in learning more about what you can do to take your website to the next level, click here.
2.) Lead Generation
One of the biggest challenges for small businesses is either lack of leads, poor visibility on where their leads are coming from, or both. With a digital marketing agency, you'll be able to explore a range of different marketing techniques to generate leads, and A/B test each to see which is most effective. Once you have proof of success, you'll be able to expand that success even further and focus entirely on what works, and ignore what doesn't.
Having this visibility on where your leads are coming from is extremely important, because lead generation is not only a numbers game. Once you have a full understanding on where most of these people are finding your product or service, you'll be able to go full-speed ahead and invest more heavily in these channels, and work on fixing other channels if there's something currently not working properly with them.
The additional positive of working with a digital marketing agency is of course the amount of experience they have working with so many different clients in industries. They know what works and what doesn't, and in many cases have worked with businesses that are in a similar situation as yours. Add this on top of the fact that the land of digital marketing is adapting almost on a daily occurrence with new techniques, restrictions, platforms and targeting, and you have yet another reason on why working with a digital marketing agency is worth the investment.
3.) It's Cost-Effective
Yes - we all know there is a price tag associated with working with a digital marketing agency. But do we truly understand the price tag of not working with one?
For example, let's say that you've been considering hiring a full-time employee to handle all of your marketing activities instead of working with a digital marketing agency. According to a recent 2021 study by the Society for Human Resource Management, it costs companies an average of $4,129 to hire a new team member (due to costs in recruiting, onboarding and training). Then, add salary on top of that and you're looking at a pricey investment.
By finding the right digital marketing agency, you could get your hands on higher quality work at a monthly cost that's upwards of 60% or cheaper than this hiring approach.
Lastly, if you're trying to pull these marketing campaigns together by yourself, then you need to ensure you're planning for costs associated with trial-and-error when creating these different types of marketing campaigns. Without the necessary experience, it could cost you a great amount of your marketing budget by simply figuring out what works rather than pushing out the results. With a digital marketing agency, they'll have the knowledge and understanding of where to start and minimize these unnecessary costs.
4.) Content is King & Quality is Queen
We've all heard the popular saying that "content is king", but let's face it - if you're pushing out low-quality content then it might hurt you more than help you. By working with an agency, you can guarantee high-quality content in almost any form you can think of. Some of the most popular type of content includes:
Social media graphics
When you associate high-quality content with your brand, your potential clients will view you as a more trustworthy, reliable source, and they'll be able to digest the content and understand what you have to offer in an easier and more effective manner. Just as a king is more effective with a queen, content is more effective with quality.
If hiring a digital marketing agency is something you're considering, then it's worth at least reaching out and starting the conversation to see if it's a good fit. Just remember - their success is directly impacted by your success. They want you to be successful in everything you do, and if that't not happening then that hurts their business too. Working with digital marketing agencies is a partnership and an investment - not a one-time fee.