Search Engine Optimization (SEO) is crucial for any business that wants to succeed online. To make this straight to the point - if you currently are not working on enhancing your website's SEO, you're missing out on new potential customers.
SEO is the process of optimizing your website so that it appears higher in search engine results pages (Such as Google, YouTube, Bing, and more). In this blog, we'll explore how you can improve SEO for your website, why it's important, and how SocialOcto can help you get started.
Why is SEO important?
SEO is important because it helps you drive more traffic to your website. When your website appears higher in search engine results, it is more likely to be clicked on by users. Think about it - if you're looking for a new product or service, you likely jump on Google and search for what you're trying to purchase. If your products / services don't currently pop up in the top 10 results, then you've got work to do.
A stronger SEO strategy will lead to your landing pages positioning higher in Google's search results, leading to increased traffic to your website. This increased traffic can lead to more leads, more sales, and more revenue for your business. SEO can also help you build brand awareness and establish your business as a trusted authority in your industry.
How can you improve SEO for your website?
Research Key Words
In order to understand what your potential customers are looking for, you need to do some research. There are many SEO-oriented tools out there (such as Semrush), which will show you exactly how many searches a specific keyword is getting on a month-by-month basis. Once you discover which keywords is getting a high amount of traffic by your target audience, you can begin to ensure you integrate that keyword strategically throughout your website and all of your online content. When we say integrate - we really mean integrate. Like EVERYTHING - not only text on your site, but also HTML tags, meta descriptions, title tags, images, anything and everything! The more utilizations of these keywords within your website, the better the SEO value.
Optimizing Your Website Structure
Your website structure is important for SEO. Ensure your website has clear and easy-to-navigate menus, and that your website is mobile-friendly, loads quickly, and has optimized images. Additionally, every single landing page throughout your website should include an HTML tag, meta description, and of course, crosslinking!
Content is King
Publish high-quality content that answers the questions your target audience is searching for. This can include blog posts, articles, videos, infographics, and anything else that can help your target audience answer questions. High-quality content is more likely to be shared and linked to by other websites, which can improve your website's domain authority and search engine rankings.
Backlinks are links from other websites that lead to your website. They are a key factor in search engine rankings. The more high-quality backlinks you have, the more search engines see your website as an authoritative source. Remember - you don't have to do this alone. In most industries, there are popular media outlets that publish industry-specific content - reach out to the authors and see if they're willing to cross-link with your site to share the content. It's a win-win situation!
Improve Your Website's SEO Today
SEO is an ongoing journey, as it won't happen overnight...but that doesn't mean we can't start tonight! If you're interested in taking this SEO discussion to the next level, let us know and contact us today. Thanks again, and we'll talk to you soon!