The majority (60%) of leadership believes that events are the most critical marketing channel for achieving business goals.
Host Your Own Event
One of the best ways to increase awareness about what you and your company has to offer is to provide your audience with an experience - such as an event. In today's day and age, this is typically a virtual conference where you provide some sort of value to the industry that you're targeting.
This value comes from presentations from well-known thought leaders within your industry. They'll present on best practices, industry trends, informational "how to's" and more. Remember - you're not trying to sell your products or services here, you're trying to gain trust and recognition of who you are. Once you do that, you'll see the customers begin to pile up.
We'll work with you to design a virtual platform for your event, manage all of the external speakers, schedule all pre-runs, and of course, help market the event to drive attendance.
Host a Webinar Series
It's 2021, and we have to get creative if we want to make an impact. One of these creative ways is to host your own webinar series. The goal of these webinars is to increase awareness of your brand, provide valuable information to your audience, and ultimately build trust with your potential customers.
We'll help you brainstorm different webinar topics, the platforms you can use, the external speakers you can invite, and how you can make sure people actually show up.
The best part? As these people register for your webinars, you'll gain visibility on their contact information in order to follow-up with webinar replays and the opportunity to learn more about your product or service.
Industry Event Participation
Sometimes the best way to drive awareness is to simply get in front of the right people. This doesn't mean you need to do all the hard work of creating your own event, market the event, pay for the event, and everything in between. It could be as easy as finding where your target audience is already going, and then making sure you're there too.
We'll do a deep-dive analysis on all of the industry events that your potential customers (and current competitors) will be attending over the next 12 months.
By participating in these events, you'll get your brand in front of the right people and have an opportunity to showcase what you have to offer right in front of who you're after.